ABOUT US

Our mission is to build the world’s largest network of communities for gamers through multi-channel media, original content and events

Adrian MONTGOMERY

interim CEO

Adrian has been a senior officer and director of several public and private companies in the fields of media, sports and entertainment, finance and industrial services. Most recently, he served as President and CEO of Aquilini Sports and Entertainment, one of Canada’s premier sports and entertainment organizations. He is the former president of Tuckamore Capital Management, a conglomerate with over $700 million of annual revenue, and was also the former CEO of QM Environmental, one of Canada’s largest contracting companies. Mr. Montgomery has been active in the political process throughout his career and has served as a political advisor to Leaders at all levels of government. Mr. Montgomery is also a member of the New York State Bar Association.

Alex
Macdonald

Chief Financial Officer

Alex is an experienced public company CFO and financial professional. He was the CFO of Aquilini GameCo Inc., and led the 2019 mergers and acquisitions between Aquilini GameCo, Enthusiast Gaming Properties, Luminosity Gaming, and J55 Capital, becoming the CFO of the resulting issuer (Enthusiast Gaming). Prior to this he was the CFO of TSXV listed Peeks Social Ltd. (previously Keek Inc.) from 2014-2018, having also served on the board of directors in 2015. 

He is experienced in overseeing “go-public” transactions, managing growth stage companies, and Canadian expansions into the United States. Alex is a Chartered Professional Accountant and Chartered Accountant (CPA, CA) and a graduate of the University of Toronto. He also serves on the board of directors of the NATO Association of Canada, acting as Treasurer on the executive committee.

JB
ELLIOTt

Chief Strategy Officer & General Counsel

JB oversees the development and implementation of Enthusiast’s corporate strategy and growth initiatives and provides strategic advice and legal counsel across all matters related to the company’s commercial business, corporate development initiatives, ethics and compliance, and corporate governance. Prior to joining Enthusiast, JB worked at Stikeman Elliott LLP from 2012-2022 with a practice focusing on corporate and commercial law, including national and cross-border mergers and acquisitions, capital markets, securities, joint ventures, and corporate finance. 

JB is a member of the Law Society of Ontario and earned his JD from Osgoode Hall Law School and an HBA from the Richard Ivey School of Business.

john
norwood

EVP, CONTENT OPERATIONS

John’s notable career progression in the digital media industry is marked by his impactful tenure at BuzzFeed and his recent transition to Enthusiast Gaming in January 2024. At BuzzFeed, he served in various roles over nine years (culminating as the Vice President of Studio and Production Operations) providing leadership to the growth and commercialization of BuzzFeed’s popular creative properties. He led initiatives that enhanced audience engagement on brands like Hot Ones, First We Feast, Tasty, and Complex and solidified BuzzFeed’s position as a leader in digital content creation. Norwood’s expertise in content strategy and operational efficiency should significantly contribute to  Enthusiast Gaming’s growth strategy, bringing his rich experience in digital media to a dynamic company focusing on gaming culture.

chris
james

ceo, steel media

Chris brings over 25 years of experience in both content and commercial activities for print, online, mobile and live events. Chris has bootstrapped and operated Steel Media and Fantasy Football Scout into multi-million dollar revenue generating businesses that were both acquired by Enthusiast Gaming. Steel Media creates industry-leading events such as Pocket Gamer Connects and the Mobile Games Awards. Fantasy Football Scout is the leading community for fantasy football (soccer) players, serving millions of fans per year through the content on their site and premium subscription services. Prior to launching Steel Media and Fantasy Football Scout, Chris was an editor at Future Publishing and a co-founder of publishing agency JPP.

Alex
gonzalez

SVP, Talent, gaming, & marketing

Alex heads all internal talent, gaming and marketing efforts including management of Enthusiast’s esports property, Luminosity Gaming. Prior to his tenure with Enthusiast Gaming and Luminosity, Alex demonstrated his business acumen in the gaming industry through his work with the gaming chair brand, RESPAWN. Under his guidance, RESPAWN significantly expanded its reach and sold over two million units, establishing itself as a notable brand in the gaming market. Alex has significantly contributed to the educational landscape of esports and gaming, having served as an adjunct professor at Shenandoah University and developing specialized esports business courses at various institutions. Notably, Alex’s expertise in the esports industry is recognized widely, evidenced by his involvement as a panelist for the Esports Awards and a judge for Forbes 30 under 30, among other notable roles. His academic journey, culminating in a BS and MS from Florida International University in Miami, Florida.

frank
sole

VP, people & culture

Frank’s extensive career in human resources spans over two decades, marked by his expertise in global people management, organizational development, and employee relations. He has led global human resources organizations in public and private technology, managed services, professional services, and gaming companies.  Frank has also worked on multiple mergers & acquisition processes leading diligence and integration across the North America, Europe, and APAC.Frank has been instrumental in leading HR initiatives, shaping company culture, and driving strategic talent management. His approach often involves a blend of traditional HR practices with innovative strategies to meet the evolving needs of the modern workforce.

robert
rames

VP, brand solutions

Robert Rames is a seasoned media executive currently serving as the head of Sales and Brand Solutions at Enthusiast Gaming, a leading global media and entertainment company. With a diverse background in senior roles across various organizations including CTV, Rogers, Twitch, Roblox and IAS, Robert has amassed extensive expertise in the fields of marketing, advertising, and digital media. Robert held influential positions at renowned institutions such as Seneca College, where he made significant contributions in shaping the esports educational landscape as a subject matter expert in Gaming/esports, digital ad verification, and platforms such as Twitch, YouTube, Roblox, Fortnite, and TikTok.